Despite New Year’s resolutions to eat better and lose weight, people buy the greatest amount of food and calories after the holidays, according to research led by the University of Vermont. The study, published in January 2015 by PLOS ONE , finds consumer spending on food increases by 15 percent over the holiday season from Thanksgiving to New Year, with most of the increase attributed to higher levels of junk food. Even so, a release from the university notes that shoppers buy the greatest amount of food after New Year – the equivalent of a nine percent increase in calories above holiday levels, says Professor Lizzy Pope of the University of Vermont, who led the study as a post-doctoral researcher at Cornell University’s Food and Brand Lab.
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Despite Resolutions, We Buy More Food after New Year